In an increasingly sloppy copy landscape, you need a better option than AI. Which is where I come in. I’m a freelance copywriter with more than 20 years’ experience gained in some of Britain’s biggest and best agencies, on a veritable AA to Zurich of brands. Get in touch at mail@derekfraser.com or on +44 7831 835321. I’ll be waiting for your call in my lavishly appointed mac studio/shed, where I spend my days bashing carefully chosen words together till they’re interesting.